In this blog post, we’ll take a look at some of the benefits for SMEs of having an SEO strategy in place.
Generally, a large percentage of SMEs focus on traditional marketing practices and have done so for many years. However, SEO should now be a crucial consideration for any business with a website in order to increase brand awareness and sales. This is especially true for SMEs looking to build an online presence.
What is SEO?
SEO (Search Engine Optimisation) is the process of optimising your website in order to increase coverage on search engines such as Google and Bing and to drive users to your website. This involves a wide range of factors, such as on-page SEO, off-page SEO and technical SEO. There are a huge number of variables taken into a consideration by the likes of Google when a user enters a term or phrase on a search. By ensuring you have a solid SEO foundation in place, you’ll be more likely to show as high as possible in the results for a given term.
Why should SMEs care about SEO?
SEO should be high on the list of marketing activities for SMEs. Marketing budgets for SMEs may be tiny compared to large corporations and working on your organic search engine optimisation can help to achieve success at a lower cost. SEO is free in monetary terms but can take a good deal of time in order to gain traction but the more effort put in, the more likely you are to see results
What can SEO do for your company?
Competition is something we all deal with in business and SEO is no different. However, having a well planned and thought out SEO strategy can have a number of benefits. Some of these benefits are as follows:
- High quality, relevant traffic to your website
- A higher possibility to convert a website user into a sale or to convert a goal
- Decreased budgets required on other marketing activities
- Higher ranking on search engines (getting your site and brand out there)
To summarise, by deciding SEO is a feasible option for your website, you are sure to see some benefits from doing so. As an SME, coming into 2020 this should be high on your list of marketing priorities moving forward.
This post was written by Stephen Tobin, a Digital Marketing Specialist at 2Cubed Web Development.